Our Athletes
We partner with world class athletes and grassroots instigators from around the globe to put Mons Royale on nature's favourite playground.
"The Icon of Style"
Gigi Rüf
Gigi is one of the most influential and stylistically distinctive professional snowboarders in the world. Known for an effortless, creative approach to terrain, he blends freestyle expression with technical backcountry riding in a way that has inspired riders across generations.
"Creativity is everything"
Finn Bilous
Finn’s skiing is characterised by creativity, fluidity, and progression, bringing a freestyle mindset to big mountain ski lines. His approach resonates both in formal competitions and in freeride media and film projects.
"Boldness and precision"
Jess Hotter
Jess Hotter is a world‑class New Zealand freeride skier renowned for her bold line choices, technical skill, and competitive success in the toughest big mountain ski circuits in the world.
"Every day is a dream"
Robin Goomes
Robin is one of the most exciting freeride mountain bikers in the world, known for pushing boundaries in style and skill. She has established herself within the global freeride scene through a combination of bold riding, technical tricks, and fearless competition.
“We’re stoked to be putting Merino on the shoulders of athletes in mountain terrain across the globe. From our base in Wānaka New Zealand to the mountains of Innsbruck and Squamish, we’re backing Kiwis all the way.”
Mons Royale
The Journal
Hot off the press: Mons Royale are proud partners of Natural Selection Tour
Natural lines. Natural threads. Natural fit. Get it?
Athlete Yarns: Gigi Rüf talks learning, living and Natural Selection
We sit down with Mons athlete Gigi Rüf: professional athlete, snowboard legend, and (most importantly) Merino enthusiast.
Queenstown Bike Festival '26
The cult-classic Queenstown Bike Fest that brings riders, groms, legends and community together.
Pack less, do more, keep your pants on
There’s nothing like going from camp to hike to lakeside beers without taking your pants off.
