Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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The Journal
Athlete Yarns: A rehab story with Jess Hotter
We sit down with Jess Hotter six months post-injury, chatting about her crash, the damage, and her recovery journey.
Introducing Proximity (and the benefits of Merino wool activewear)
Merino wool activewear, for the girls getting mountain strong.
The Great Merino Wool FAQ: What is Merino wool?
All your dirty Merino questions, answered.
Your Merino Wool Balaclava Guide
How to choose the right Merino wool balaclava for skiing or riding: warmth, fit, and why it should be Merino.
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Merino Science
Merino wool is 96% better than polyester at buffering moisture, proving in the lab what riders have known for years. Here’s how Merino compares to polyester and other fabrics, according to the coats.
Merino Performance
We believe Merino wool is the world’s greatest performance fibre. It’s nature’s choice: built for the elements, designed to perform in extreme temps, and tested on mountain sheep in all conditions.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi living out of a ski bag realised his gear wasn't cutting it for both mountain missions and post-shred hangs. And here we are, almost two decades later.
