Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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Bike Collection
New Arrivals
The Journal
Athlete Yarns: Finn Bilous, prettiest skier on the mountain.
Nobody does powder, style, and big mountain lines like Finny B. And now, he's taking the planks to Natural Selection.
Putting Aero to the Tee Test
And where better to test it than with a trail run along the sunny summer west coast of New Zealand.
Athlete Yarns: Robin Goomes. She’s the baddest of them all.
Meet Robin: icon, MTB legend, hardcore athlete, rockstar of the bike world and upcoming NST rider. And also our idol.
Why Merino Wool belongs in your summer kit
Think Merino is only good for keeping you warm? Au contraire, mon frère.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
