Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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Bike Collection
New Arrivals
The Journal
Why Merino Wool belongs in your summer kit
Think Merino is only good for keeping you warm? Au contraire, mon frère.
Hot off the press: Mons Royale are proud partners of Natural Selection Tour
Natural lines. Natural threads. Natural fit. Get it?
Athlete Yarns: Gigi Rüf talks learning, living and Natural Selection
We sit down with Mons athlete Gigi Rüf: professional athlete, snowboard legend, and (most importantly) Merino enthusiast.
Queenstown Bike Festival '26
The cult-classic Queenstown Bike Fest that brings riders, groms, legends and community together.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
