Merino wool is 96% better than polyester at buffering moisture, proving in the lab what riders have known for years. Here’s how Merino compares to polyester and other fabrics, according to the coats.

We believe Merino wool is the world’s greatest performance fibre. It’s nature’s choice: built for the elements, designed to perform in extreme temps, and tested on mountain sheep in all conditions.

Sometime back in the early noughties, a storm-chasing Kiwi living out of a ski bag realised his gear wasn't cutting it for both mountain missions and post-shred hangs. And here we are, almost two decades later.