Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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Bike Collection
The Journal
Ride Like a Girl - Queenstown’s Women’s MTB Scene is Just Getting Started.
Not your average Wednesday. Queenstown turned it on, and the local riders showed everyone how it’s done.
Behind the Aero Tee: Our lightest layer for the trail runs less travelled
You’ve heard it before: wool is for winter. Heavy sweaters, steaming mugs, alpine cabins. Except that’s not the whole story.
Rampage 2025 Live: From the Dust Up
Robin Goomes is chasing back-to-back wins - and bringing you with her. Follow the ride here.
Digging for Gold: The Gear Behind the Crew Taking on Rampage 2025
When Robin Goomes and her crew return to Rampage, they’ll be digging deeper than ever - in custom-made Mons uniforms.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
