Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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The Journal
Athlete Yarns: Finny B on snow, stoke and slope style
We sit down for a yarn with local Wānaka skier and Mons athlete, Finn Bilous, chatting current adventures and his latest Mons collab.
The Base Layer That Doesn't Stop
For the sunrise skinners. The tussock riders. The snow hunters and the line makers. The ones who don’t give a shit whether the season is ‘over’ or if it ever...
Matthew Fairbrother - Threads in the Dirt
“One huge line. One long day. One challenge big enough to honour the place that influenced me from across the world.”
Ride Like a Girl - Queenstown’s Women’s MTB Scene is Just Getting Started.
Not your average Wednesday. Queenstown turned it on, and the local riders showed everyone how it’s done.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
