Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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New Arrivals
Bike Collection
The Journal
Rampage 2025 Live: From the Dust Up
Robin Goomes is chasing back-to-back wins - and bringing you with her. Follow the ride here.
Digging for Gold: The Gear Behind the Crew Taking on Rampage 2025
When Robin Goomes and her crew return to Rampage, they’ll be digging deeper than ever - in custom-made Mons uniforms.
Riding Between Storms and Silence; Matthew Fairbrother’s European Summer
Matthew Fairbrother doesn’t sit still for long. This northern summer, he took on Europe.
History Maker – Robin Goomes Heads Back to Rampage
Robin Goomes is returning to the cliffs of Virgin, Utah. Not for a victory lap - for another line, another fight, and another chance to move freeride forward.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
